Business Week author Patrick Burgoyne just published the article São Paulo: The City That Said No To Advertising
This goes right in line with my newly added Category, Minimalism.
I for one am excited about the fact that they took down the advertisements. I abhor billboards along highways and other forms of in-your-face advertising.
To quote the article, “The removal of the posters has ‘revealed an architecture that we must learn to be proud of, instead of hiding’.” Which is awesome. Could you imagine America banning advertising? Picture your local area devoid of all things outdoor advertising. Pretty different, right?
Well, I for one will be watching Brazil with piqued interest.
Keep up the Minimalism!